lots lacking, no proper tutorials/guidance for newbies (not moving around. talk about combat and such), which in turn sees the average gamer pass this game very fast. And unfortunately you need those to stick around to make the community grow and invite their friends. Don't actively play the game at all, just check in maybe once a week o r month since you do one action at the gym, then have to wait ages to be able to do anything else, hence, you're playing a waiting game of boredom which results in "finding something else to do", leaving the game. If this was intended game design, I suggest a different strategy. You want the keep the player engaged..